The Marketing and Planning Department continued its usual function of disseminating information relating to the Agency’s services and educating citizens on vital registration processes. Nine hundred and thirty six (936) “RGD and You” sessions were aired on eleven (11) radio stations resulting from the signing of contracts with Radio Mona and Roots FM.

The department participated in a total of twenty-seven (27) presentations to various groups locally and as a part of the North American Overseas Outreach. The Overseas Outreach saw a total of sixteen (16) different outreach meetings being held in cities across North America.

All local radio stations and the print media were monitored on a daily basis for customer service complaints and other issues affecting the Agency. On all occasions requiring response the CEO, DCEO or Marketing responded.

The department continued to provide communication and promotional support for the Agency’s operational activities inclusive of the opening of the new regional offices and relocation of the South East Regional Office.

A total of twenty-three (23) outreaches/exhibitions were conducted for the year while a total of thirty-four thousand six hundred and sixty-six (34,666) pieces of literature were distributed. The department continued to provide updates to the web intranet and Website. A total of twelve updates were made to the RGD website.

 The Department also planned and implemented the Annual Prayer Breakfast and a Father’s Day Public Forum in association with the Kiwanis Club of Caymanas Business District.

The Marketing and Planning department continued to utilize the services of the Jamaica Information Service for consultancy and assistance in implementing the Agency’s public education plan.